![]() ![]() ![]() These audiences are so entrenched that poaching viewers is not really a viable strategy – meaning that YouTube, Facebook, and Microsoft are going to have to target new viewers or those that view on different devices. Consequently, Facebook Gaming is entering a market that is essentially a race for second place, as Twitch’s audience is only its to lose. ![]() YouTube might have turned a corner, and seems to be increasing its attention on the gaming assets. So, Microsoft will want to turn the screw, ramping things up with the next generation of Xbox console, undoubtedly. Given the movement of the phone in the gamer’s hand, it could also induce motion sickness, or at the very least, look proper wonky. A lot of thought goes into these setups, including some quite sophisticated green-screening and audio equipment, and the front-facing camera on a smartphone is not exactly a suitable replacement. However, most streamers combine two separate video feeds, so that their viewers can watch both the game being played and the streamer. ![]() In China, Tencent recently acquired Huya and Douyu, the two largest such services in the country, but with the recent clampdown on online gaming by the Chinese government, extending the scope of the Great Firewall, that might be a market that remains isolated.įacebook Gaming lets users broadcast their smartphone screens, which could help foster mobile streaming. YouTube holds second place, but has frequently looked rather confused, and while Microsoft made a big song-and-dance about poaching Twitch’s top personality, Ninja, for its recently launched Mixer rival (formerly called Beam), things have not exactly exploded in the Microsoft camp. The current king in the videogame streaming market is Amazon’s Twitch. Now, similar to Instagram and Messenger, there is a standalone application that is separated from the regular Facebook experience, where users can stream their games to an audience, watch other streamers playing games, and play a library of mobile games. Facebook has launched its Gaming app and website ahead of schedule, citing the Covid-19 lockdown as the reason behind the accelerated launch date. ![]()
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